This is a seven part series on how to properly prepare for a successful Kickstarter campaign. I’m not promising any easy shortcuts. Crowdfunding takes a lot of hard work. But this guide can help you formulate a plan and hopefully give you some good ideas that will lead to a favorable outcome. And when that happens, all the credit will go to you.
Previous Posts: Part One
2. Research like crazy.
Once you know what you’re project is going to be, you need to do as much research as possible to create a strategy for success. For example: here are some numbers to mull over:
10,000 Dollars is the sweet spot. Less than 5,000 is too little.
30 Days is the best length for a campaign.
This is just the starting point. Find articles (preferably from reputable publications) that highlight the ingredients that go into successful campaigns. Dig deep into the Kickstarter site and look for projects that are similar to yours. Look at their videos and reward structures.
In particular, do heavy research into past campaigns, both successful and failed. What did they do right? Or do wrong? What do you think the best campaigns (the ones that went well-beyond their initial goal) had in common?
Now that you’ve spent some time researching, do some more. A lot more. I can’t emphasize this enough. Really understand the platform before you submit your project. Learn from the mistakes of others, rather than your own.
To make things just a tad bit easier for you, let me help you with a head start.